At Penelope, we are constantly updating our inventory to include the most sought after and popular jewelry brands that exemplify our ethos. As one of Virginia's largest boutique chains and a favorite destination for women of all ages, we are proud to offer an award-winning collection of sterling silver jewelry, Pandora, Alex and Ani, Julie Vos, and Kendra Scott among others.

Understanding the importance of translating our offline experiences online for all to enjoy, we’ve gone out of our way to give you that same in-store boutique wherever you are. Besides that, it used to be the case that you’d have to find individual outlets for each of these brands that Penelope has brought under one roof.

Why go to the mall or a department store to find exactly what you want from a boutique shop at your fingertips? Stopping searching for Alex and Ani stores near me and instead search Kendra Scott earrings from Penelope. You’ll see that the experience is essentially the same.

Jewelry Brands for Minimalists

It is en vogue to wear dainty, barely-there jewelry but also just a personal preference for those who don’t like chunky accessories to be the focus of an outfit. Lots of indie jewelry brands offer cheap options, but we like to think that fine jewelry and fast fashion can combine into a unique personal style that is still affordable.


Alex and Ani

Alex and Ani >>>


Alex and Ani have the symbols and lines that everyone is looking for in affordable fine jewelry. They are one of the top 20 jewelry brands for minimalists and enthusiasts alike with nods to what is popular and trending today.


Kendra Scott

Kendra Scott >>>


Kendra Scott is definitely an IT girl with humble beginnings and a vision turned global-mogul! With something for everyone’s tastes, her minimalist jewelry is of our personal favorites from the different collections.

Jewelry Brands for Statement Makers

Statement-making jewelry brands create special pieces that are show-stopping and loud. Most of these brands also manage to achieve this with affordable pieces that look much more expensive. Take any look to the next level with these brands found in your online jewelry boutique


Juile Vos

Julie Vos >>>


We love the world Julie Vos has created for dedicated fans of her boutique jewelry. This boutique brand encourages us to Live the Gold Life and brings to mind images of simple silhouettes with unique earrings, necklaces, cuffs, and rings.


John Medeiros

John Medeiros >>>



This truly stunning jewelry brand create lifetime pieces that can be worn alone or paired with similar looks for a layered effect. Feeling like a goddess among mortals with this boutique brand found online at Penelope.

Top Boutique Brands Including Penelope!

Silver spoon ring

Penelope >>>


Did you know that Penelope has our own collection of sterling silver jewelry, costume jewelry, clothing, and accessories? We carry pieces for all ages, styles, and price ranges. We also have many pieces that can be personalized to make a thoughtful gift on any occasion. Penelope has been Virginia’s place to shop for sterling silver jewelry since 1988. Our focus has been and always will be on exceeding customer expectations by providing an excellent customer experience. Feel free to contact us anytime if you have questions.