About Penelope


Started in 1988, Penelope is and has always been Family Owned and Operated.

In 1988, Penelope Searcy opened Penelope to fill a shopping void in the Lynchburg area. Since then, Penelope has grown to become one of Virginia's largest boutique chains and a favorite destination for women of all ages. Penelope is proud to offer an award-winning collection of sterling silver jewelry, Pandora, Alex and Ani, Kendra Scott, Julie Vos, Brighton Jewelry and John Mederios. Penelope also offers classic casual clothing from Tribal Sportswear, Clara Sun Woo, Oh My Gauze, Habitat and many more, as well as fashion jewelry and accessories from the Penelope Collection.
Penelope has been Virginia’s place to shop for jewelry, gifts, and clothing since 1988. Our focus has been and always will be on exceeding customer expectations by providing an excellent customer experience.

Penelope Searcy, center, pictured with her husband, Jim and their daughters, Missy Wheeler (President), Sarah Caldwell (Vice-president), and son, Jay Searcy.

Penelope Searcy, center, pictured with her husband, Jim  and their daughters, Missy Wheeler, President (right), Sarah Caldwell, Vice-president (left), and son, Jay Searcy.