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Alex and Ani Jewelry


Penelope Brings Beautiful, Quality Jewelry

We started in Lynchburg, Virginia in 1988 when Penelope Searcy decided to fill an underserved shopping niche. Because of her drive, decades later, we are one of the largest boutique chains in Virginia. We are proud to have become one of the most popular destinations for women of all ages. Committed to serving this community, we offer a selection of award-winning sterling silver jewelry as well as popular brands like Kendra Scott, Pandora, and Alex and Ani.


Alex and Ani Jewelry

Elegantly designed, the adjustable charm bangles from Alex and Ani add a touch of personalized flair. Available in ten exquisite finishes including rose gold and Rafealian silver, these charm bangles are the perfect gift for a friend, family member or yourself. Browse our selection of intricate charm bracelets for birthstones, astrology signs, sports teams, fandom themes, initials, peace symbols, Swarovski crystals and more to find a unique expression of your favorite things.

When it comes to affordable jewelry, Alex and Ani provides thoughtful pieces that are both delicate and intricately designed. Tiger's eye is said to provide grounding energy with its warm, earthy tones. Alex and Ani's stunning tiger's eye pendulum rests at the end of a delicate golden chain. For a more understated look, their unique expandable chain necklace comes in sterling silver or 14k gold plating. This simple and elegant necklace is adjustable to nearly any length with beads that can be repositioned to compliment any look.

A beautiful pair of earrings is one of the most versatile pieces of jewelry you can own. Sterling silver studs in styles including intricate feathers and modest circles with Swarovski crystal pearls can add elegance to any look. Or show your Hogwarts pride with Harry Potter themed studs in sterling silver. Swarovski crystal hook earrings in a multitude of color styles are available to add a dash of color while Dreamcatcher and Fortune's Favor hook earrings are a beautiful way to preserve a memory or thought.

Did you know the expandable wire bangle design was originally designed by Alex and Ani? Designed to be stand alone or layered, Alex and Ani's patented Expandable Wire Bangle is the most innovative concept in jewelry, allowing the wearer to adjust the bangle for a perfect fit with just the slide of a hand allowing for easy wear and removal.


Charity By Design

They’ve used the popularity of this bangle to promote well-deserving charities through their Charity by Design program and subsequent products. These latest editions of the bangle have designs from celebrity activists like Kaley Cuoco, Elizabeth Olsen, and Mandy Moore. Charities have included Unicef, the American Heart Association, ASPCA, (RED), Living Water International, and countless more. Customers always love the unique designs associated with each charity and appreciate the knowledge that they support helps others. Learn more about the Charity By Design Program and their products on our website!


Penelope, Committed to Our Customers

At Penelope, we carry beautifully crafted jewelry sure to make anyone smile. Our collections feature brands trusted for their quality and craftsmanship for lasting pieces you will treasure for years. Browse our online store to find the right jewelry for you or your loved one. If you have questions, comments, or need help finding the right items, feel free to let us know. Contact us here on our contact page! Our friendly and helpful customer service staff would be more than happy to help you in any way they can. Thank you for shopping with us today!